Green Light Go Music Publicity

The Other Side of the Music Industry

The Other Side with Stark Raving Productions' Natasha Pincus by Lauren Mercury Roberts

Stark Raving Productions founder and internationally renowned filmmaker Natasha Pincus talks about what inspired her to cover Wally De Backer in body paint while shooting the video for Gotye's single "Somebody That I Used to Know," lends advice to bands looking to hire a music video director, and tells why she'd love to work with The Frames in this week's Other Side feature. 

This article appears in the The Other Side blog.

The Other Side with Photographer Doug Coombe by Lauren Mercury Roberts

Detroit photographer Doug Coombe talks about how Outrageous Cherry motivated him to take photography courses, explains why he is still kicking himself for forgetting to bring a camera to Nirvana's show at St. Andrew's Hall, and reveals why it takes hard work, patience, and a decent sense of humor to shoot live bands.

This article appears in the The Other Side blog.

The Other Side with Five Three Dial Tone Records' Jim Carroll and Jasper by Lauren Mercury Roberts

In this week's Other Side, Five Three Dial Tone Records' Jim Carroll and Jasper discuss their progression from music fans to label founders, reveal why they keep sending faxes to Jack White, and lend advice to musicians who are seeking out label representation.

This article appears in the The Other Side blog.

The Other Side with Broken Wall Films' Alex Laferriere by Lauren Mercury Roberts

Broken Wall Films' founder and director Alex Laferriere talks about paying homage to Evil Dead II, explains what bands need to know before seeking out licensing opportunities, and tells how his hearing impaired father inspired him to create a brand new web series in this week's Other Side.

This article appears in the The Other Side blog.

The Other Side with Eagle Radio's G. Matthew Mapes by Lauren Mercury Roberts

Eagle Radio (WQBR) show host G. Matthew Mapes explains how Irving Sarin helped to foster his love of music, discusses his transition from record store clerk to radio DJ, and tells how independent musicians can schedule on-air performances in this week's Other Side. 

This article appears in the The Other Side blog.

The Other Side with Photographer Joe Gall by Lauren Mercury Roberts

Real Detroit Weekly's Best Local Photographer of 2010 shares why fans can make or break a shot, lends advice to bands who are looking to hire an entertainment photographer, and explains why he'd love to tour with Foxy Shazam in this week's Other Side.

This article appears in the The Other Side blog.

The Other Side with Wazoo Records' John Kerr by Lauren Mercury Roberts

In this week's Other Side, Wazoo Records' owner John Kerr shares his insights regarding digital sales, discusses the cultural value of physical record collecting, and explains what it's really like to run an independent record store in the 21st century.


 

This article appears in the The Other Side blog.

The Other Side with 4 Ohm Entertainment Group's Shaun Barrett by Lauren Mercury Roberts

4 Ohm Entertainment Group's artist manager Shaun Barrett discusses how musicians can build a fan base from the ground up and explains why independent bands need to do their homework before signing on the dotted line in this week's Other Side.

This article appears in the The Other Side blog.

The Other Side with PledgeMusic's Mike Fordham by Lauren Mercury Roberts

PledgeMusic Marketing Director and A&R Consultant Mike Fordham explains how PledgeMusic can help musicians launch creative fundraising campaigns, explains why he'd love to work with My Morning Jacket, and gives tips to help independent artists increase music business savviness in this week's Other Side. 

This article appears in the The Other Side blog.

The Other Side with Bandalizer CEO Peter Fabok by Lauren Mercury Roberts

Bandalizer CEO Peter Fabok uncovers the secrets of social media analytics and explains how independent artists can intelligently market their music to fans in this week's Other Side.

This article appears in the The Other Side blog.

The Other Side with Grape Juice Records Co-Founder Ian Tsan by Lauren Mercury Roberts

Grape Juice Records co-founder Ian Tsan illustrates the importance of setting goals, shows independent artists how to set up a business plan, and explains what bands need to know before approaching a label in this week's Other Side.

This article appears in the The Other Side blog.

The Other Side with House Call Entertainment's Donnie Biggins by Lauren Mercury Roberts

Donnie Biggins, House Call Entertainment's assistant talent buyer, lends advice to bands who book their own shows, discusses the dos and don'ts of life on the road, and explains why honesty is the best policy in this week's Other Side feature.

This article appears in the The Other Side blog.