Green Light Go Music PR

How to Build a Fan Base and Increase Your Twitter Following

When I was 14 years old I worked at a local restaurant bussing tables. I can still remember clear as day talking to a table of two men about what I wanted to do with my life, so certain I would become a psychologist one day.

I also was extremely passionate about music, head banging my way through Whitesnake, Great White and Winger. I shudder at the thought of listening to that stuff now, but I had a lot of angst I needed to work through.

At 17 years old I made a very clear decision to work in the music industry and 23 years later, I’ve (almost) never looked back. Through all of that, I’ve always had a knack for reading situations and people very quickly, which proves very beneficial working with musicians, in marketing and pr, as a business owner and a manager.

This inherent skill also allows myself and my team to dig deeper when creating a campaign for an artist. If we can get in the head of their fans, we can communicate that message in press releases, pitches, and the media who would be most interested in their story.

If you as an artist can understand your fans, their interests, their passions, and how they think, you’ll be able to engage through connection, which almost inevitably leads to loyalty.

So, first things first, who is your fan? Oftentimes they are actually a representation of you. Think of them as friends you haven’t met. Who are you drawn to and why? What circles do you hang out in outside of your band and music? What do you like to do when you aren’t playing music?

For instance, in a recent Music Think Tank article, they reference The Decemberists'Colin Meloy who raves passionately about political and social issues. Andrew W.K. posts “party tips.” Both very true to them and the fans who follow them. Check out the article here.

Think about the people you follow on twitter. What attracts you to them and makes you want to engage? Are you doing that with your own twitter in some form?

Green Light GO: List five interests or things you stand for outside of music, and determine how you can use these interests to engage with your fans on twitter.

Sharing is Caring: Know someone looking to engage their fan base? Send them this article to get them a jump start.

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Janelle is the owner of Green Light Go. When she's not spreading the word on her favorite bands she can usually be found riding her road bike through Michigan, designing super hip clothes or analyzing people much to their dismay.
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