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Young Readers Announces Single, “Dancing”

The album, Migrator, was written and recorded when Young Readers’ Jordan Herrera was experiencing a musical high where everything seemed to be going his way. Yet, there’s a rawness and subtle sorrow on the album foreshadowing the looming darkness that fell on his life for the next three years. It closed in through setbacks on the album’s release and the ultimate blow of Herrera’s unexpected cancer diagnosis in the midst of it all. The re-release of the single “Dancing” and Migrator’s vinyl release, out August 24, is a cathartic sigh as Herrera finds his way back on the path he set out on in the first place.

It all starts in March 2015 when Herrera began recording the album and embarked on a 40-day tour swooping down the Southwest, up the Pacific Coast, and through the open air of Mountain Time before settling back home. This tour was urgent. He had roughly 30 days to spread the word and raise $8,000 to reach his Kickstarter goal, to pay for all the recording, vinyl, cd production and PR. He raised $300 over his mark right as the last few hours of the campaign slipped away. Herrera says, “I felt untouchable. I had proof that people cared about me and my music and wanted to hear more of my story.”

But the only thing to see from the top of this achievement was that rockslide into darkness. Delays at the mixing, mastering, and pressing stages meant that he did not have the funds needed to complete the album, nor repay the faith of his many backers. He says, “I hit a slump, and after playing at the same bar in Austin every Sunday for five months straight I was completely burned out. Toast.” He returned home to Oklahoma and an old construction job and by late 2016 he had enough funds to pick up where he left off and finally finish this album. Then in early 2017 Herrera discovered a tumor and was diagnosed with stage 1 testicular cancer. “After four months of doctor visits, three surgeries and seven chemotherapy treatments, I was a ghost of my former self, and had completely depleted everything I had saved for my past promises,” says Herrera.

Now cancer free, Herrera’s optimism blinds even the darkest depression. “Even in darkness, your eyes will adjust. And I began to see, I found my strength again. I found my spirit and picked up where I left off for the second time, Kickstarter rewards in hand, ready to finish what I started.“ With everything finally in place, Young Readers is set to deliver a fresh voice into the sonic ether. In addition to a releasing Migrator on vinyl, he is re-releasing his tour-exclusive EP called Big Teeth. These two albums bridge the gap between critical life moments and take the next steps into an uncharted forest.

Like a fresh breath, the first single, “Dancing”, moves with a translucent glow replaying the sepia-toned images from yesterday. It murmurs to itself with curiosity as it peeks at the map of the voyage Migrator sketched three years before. With just his voice and an acoustic guitar, it captures the vulnerability of a lonely traveler, but one who has already been burdened by the bumpiest of roads and lives to tell the tales to any fellow stranger passing by.

About Young Readers

Young Readers is the indie folk project of Jordan Herrera. They have released three albums, Family Trees (2012), Big Teeth (2014) and Migrator (2017) - which is being re-released on vinyl this year. They have played NXNE, The Kahbang Music Festival, and Norman Music Festival. The band has shared the stage with John Moreland, The Rocketboys, and From Indian Lakes. The current line-up is Herrera (guitar, vocals), Nathan Lofties (guitar), and Steve Boaz (drums).

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Janelle is the owner of Green Light Go. When she's not spreading the word on her favorite bands she can usually be found riding her road bike through Michigan, designing super hip clothes or analyzing people much to their dismay.
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