Green Light Go Music PR

Making SMART Goals for Maximum Success in 2017

With 2017 upon us, it’s time to start looking at what you want to achieve in the new year. Maybe you’ve determined you want to play more shows or have a successful album release. But what does that really mean?

When you make vague goals like “I want to have my music heard” you’re grossly decreasing the chances of achieving what you set out to do. The road map isn’t clear. It’s like saying “I want to go for a drive” but having no idea of your destination.

A well known strategy for achieving goals goes under the acronym S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Time-Based). It gives you the destination, how to get there and whether you’ll arrive.

Let’s break it down by each aspect:

Specific

Let’s go with the example of wanting to have a successful album release. See how that’s not very specific? Success is relative so you need to define what that means to you. Is it having people attend your record release show, selling albums, increasing your social media base, receiving more press? First you need to determine which of the aspects are important to you so you can set specific goals of what you want to achieve.

Measurable

Now look at how you can make your goals measurable. How many shows do you want to play this year? How many albums do you want to sell? How many followers do you want on Twitter and how many likes on Facebook? How many placements do you want to see on blogs? How many album reviews? How many downloads?

Attainable

It’s great to set big goals and reach for the stars, but you also want to determine if it’s attainable. Perhaps you want to be on The Tonight Show by the end of the year. However, if you are an unknown band who doesn’t have a following beyond your local market, chances are that won’t happen prior to the end of the year. It doesn’t mean you shouldn’t include it, just make sure it’s based on a more realistic timeline. Then think about some things that need to happen before a Tonight Show appearance could happen and determine which of those are attainable.

Relevant

Take another look at your goal. Is it something you really want to achieve? Will you be committed to the success. If the thought of playing more shows exhausts you at the thought, most likely it’s not a goal relevant to what you really want. On the other hand, maybe you love social media and the idea of having 50k followers is something you can’t wait to dive in and start accomplishing. Whatever your goal, it should light you up when you think about it, then you won’t mind doing all the mundane tasks to get you there.

Time-Based

Set a date of when you’d like to achieve the goal and then determine when you’ll work on it. Again, the key is to be realistic with your timeline. If your goal is to be reviewed in Rolling Stone within three months, but you have a total of 300 followers on Facebook, there’s a very slim chance you’ll achieve that goal. You should look it in the same way as you did with the attainable section. When can you realistically achieve your goal? Set that date.

Green Light Go: Once you’ve come up with your goals, select the one you are most excited about. Next, create five action steps you can take right now to begin achieving it.

Sharing is Caring: Know a band who has big expectations? Send them this article to help them create an actionable plan for achievement.

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Janelle is the owner of Green Light Go. When she's not spreading the word on her favorite bands she can usually be found riding her road bike through Michigan, designing super hip clothes or analyzing people much to their dismay.
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