How To Pitch A Music Blog: Consequence of Sound
There are so many bands that want to see their music in tastemaker blogs. Typically, at Green Light Go, we ask bands to give us a wishlist of places they would like to see coverage so that we can best evaluate the likeliness of each. One of those tastemaker blogs that routinely shows up on client wish lists is Consequence of Sound. We’ll continue our monthly series of How To Pitch A Music Blog by delving into the world of CoS. I’m going to be honest, this one isn’t always easy, but here are some tips to give you the best chance possible.
Let’s do a quick refresh of some of the things you need to think about when pitching a music blog. Is your music a fit? Is your story a fit? Are they covering artists at your level? More often than not, even if your music is a fit and you have a great story, the blog is covering bigger buzz bands. This is the case with Consequence of Sound. The blog is very pop-culture centric when it comes to their content. That’s not to say it’s so mainstream that it’s no longer cool. But bigger artists like Radiohead and Foo Fighters are typically going to grab the spotlight and garner the attention that goes with it.
If you are a fit, then your first and best option is going to be pitching an album stream premiere. Line up your materials, be direct by letting the journalist know what you want and the possible timeline you had in mind, and start really early. This will give you the best chance of securing that placement. It is important to note here that being a fit also includes a few big key factors. Established bands with a large social media following, and a record label backing them will have a much better chance at coverage. Keep this in mind, but don’t let it be discouraging. If your band is not a fit right now, it does not mean that you won’t be forever.
2. You Need Some Buzz
If the premiere doesn’t work it’s not the end of the world. Like I mentioned before, Consequence of Sound does prioritize larger bands that are in the media spotlight, but I have seen some smaller buzz bands featured. One of my local favorites, Jessica Hernandez & The Deltas, was featured. Keep in mind that sometimes you need to be at that next level to make it into these tastemaker blogs. Hernandez has been on Letterman and has the backing of a larger label. Sometimes a younger band just needs time to grow before they can attract enough attention at these larger blogs.
3. Find a Freelancer
Contributors and freelance journalists are going to be your best friend. In addition to those big names in music, Consequence of Sound does cover some other buzz bands, but I would strongly recommend doing your research to see which journalists are covering them. Find an article with a band that has a similar sound to your own, and let the journalist know why they would be interested in yours too. Keep in mind that it’s probably slightly off-putting to just lead with “HERE IS MY MUSIC!” Take some time and actually read their article. Let them know why you liked it and, this might sound crazy, don’t even pitch your music at first. Just start a dialogue and build a relationship. The rest of the pieces will fall in later once you establish that rapport. You have to make an investment by putting in some time, but it will almost certainly pay dividends in some way down the road.
Green Light Go: Do your research and give yourself enough time to pitch by starting early!
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