Best Of Music Industry Hacks
At Green Light Go we pride ourselves on honesty, integrity, and passion. Our weekly Music Industry Hacks articles are full of tips and tricks that come from years of experience in the music industry which are rooted in those key values. Here are a list of some of the most popular GLG articles since the Music Hacks have begun.
1. I’m Broke
“We don’t have any money.”
Chances are if you are in a band you have said either of these phrases at least once. I can empathize, because as someone who has worked in the music industry for over 20 years, I’ve often traded financial security for passion. In fact, when I had my first big break working full time for a major record company, I tried to negotiate my salary. The response I received was something like this, “You have to sacrifice money to work in the industry.” Click the link to find out why you can still do what you love and still make a sustainable living doing so.
I have a confession to make. I almost always delete sales emails pitching me on their product when they make it all about them. I always delete sales emails who don’t take the time to pitch me by my first name.
How often are you inspired to click on someone’s link when they are busy selling their own band or company before they have taken the time to get to know you and what you are all about? I’m guessing the ratio is pretty slim.
If you are shrinking back in horror because you are guilty of this as well, it’s ok. Follow the link to head in the right direction.
The premiere is a much sought-after tool in the publicist’s arsenal to increase not only the scope of the campaign, but its legitimacy and credibility as well. The premiere can be the difference between your band’s song receiving the attention it deserves, or just ending up as the sixth or seventh track on your mom’s “Driving Jams” mixtape. The premiere has the potential to showcase your band’s potential…and I managed to almost mess all of that up. Follow the link to find out how.
Risk averse beware if you are entering into a music pr campaign, because it is one risky proposition.
If you are risk averse and have any trepidation, I’m going to tell you that you shouldn’t hire a publicist. Yep, I own a music pr firm and I’m going to tell you not to hire us.
Your heart will break. You’ll go through every emotion under the sun from elation when that influential media outlet says your record is the bomb to utter despair when not a press coverage can be found. You’ll point fingers, blame, question and self-doubt. You’ll stay awake with anxiety wondering why you spent all your money on publicity that isn’t moving fast enough and then ask the publicist daily “Have you heard from…?” in the hopes asking the question will allow it to materialize at the speed of light. Click the link to find out if you have what it takes.
Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.
Click the link to find out the three reasons why you shouldn’t announce your release date before you have a finished product.
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