4 Targeted Spotify Playlist Ideas Your Fans Will Love
Getting on spotify playlists is one of the best ways for bands to promote their music. It can also be a bit of an uphill battle to simply get a Spotify curator to add you to a playlist. You need to demonstrate you have a following on Spotify and social media and that there's interest in your music and a general buzz around you to attract these influencers.
Over my past few articles, I’ve focused on how you can create your own playlist to interest new fans and bring on new followers to attract curators. Today, I’m going to focus on how to create a variety of themes to attract a specific group who will not only be attracted to your music, but potentially share the playlist with their friends.
First and foremost, you should understand your fans' interests and build themes based on what they're into. You can also consider timing and building playlists around specific events. Let’s dig into a few of those themes and how you can maximize them.
The easiest theme you can build is one based around your genre. Are you indie-folk? Create a running indie-folk playlist where you add your favorite bands each week. We have two running playlists representative of the types of bands we promote at my music PR company, Green Light Go Publicity. Bands outside of our roster can ask for inclusion on our Indie Folks and Indie Rocks playlists. Do people who love discovering new bands tend to flock to you? Maybe create your own list of suggested bands to discover.
Holidays are also a great way to create themes. Again, know your fans and strengths. Do you tend to write songs about relationships and love? You could make a Valentine’s Day playlist with either love songs or anti-Valentine's songs. Do you tend to incorporate political messages into your music? Create playlists around national holidays like the Fourth of July or your respective national holiday. There's a day for almost everything. If your fans have specific interests, research them to see if there’s a day or week dedicated to them. Maybe your fans tend to be cat lovers who also love female vocalists. An inclusion of Cat Power on a "Caturday" (otherwise known as every Saturday) playlist seems to be an obvious choice here.
3. Current events
These days, we have a lot of events happening that can make larger statements and bring awareness to good causes. Again, think about your audience and what would be important to them. Perhaps it’s Black Lives Matter, women’s issues, or the environment. Lighter options could be the release of a Netflix show, a big movie, or a major band’s release.
Lastly, you can also build a theme around specific moods. And let’s face it, most of us listen to music based on our mood. Think about where your songs fit among specific moods and then build the playlists accordingly.
A couple things to remember when creating playlists:
- Only include one song per artist (including yourself)
- Each playlist should have a minimum of 20 songs
- Promote it on your social media