Why Great Music May Not Be Good Enough
We have a lot of bands come to us who genuinely and wholeheartedly believe in the album they just created. They should. In fact, it shouldn’t be any other way.
There can also be a preconceived notion that the music is so great it alone will sell the media and they will come flocking to cover it swiftly and without hesitation.
The truth is there are a lot of factors that contribute to coverage and unfortunately great music without any other type of foundation will rarely see the light of the day.
So what do you do if you have an album you believe in 150% to insure you receive the best results possible? Take a look at the following factors and make sure they are ready to take you to the next level.
1. Bio That Tells a Story
Does your bio tell a clear and distinctive story that is both authentic to you and differentiates you from everyone else out there? Read it back to yourself or even better have someone who will give you honest feedback read it. Now pretend you are a journalist who is inundated with bands. Would it make you want to know more and listen to the music?
2. Publicity Photo
This often creates the first perception for any band. Do you have a captivating image that clearly defines your sound and would stand out amongst the rest? Take a look at the key blogs and media outlets where you want to be covered. Can you imagine your publicity photo fitting in with the others they have published on their site or in their magazine?
3. Social Networks
If you are expecting to secure coverage at high profile outlets like NYLON, Stereogum, Interview, or Pitchfork, you need to make sure you have a strong following and engagement on Facebook and Twitter. Expecting someone like NYLON to cover you when you only have a few hundred followers is not only unlikely, but most likely out of the question. I don’t believe you need to have a strong following before starting a pr campaign. The campaign and your continuing presence on the networks should help develop that. You should also be realistic and understand the likelihood of a high profile outlet of that caliber covering you within a three month album release campaign is highly unlikely when you lack the necessary engagement and followers.
Green Light Go: If you have music you completely and wholeheartedly believe in, take a look at the elements above to determine if you have the foundation necessary to help propel it forward.
Sharing is Caring: Know someone who put together a great album? Share this article with them to make sure it gets the attention it deserves.