How to Pitch a Music Blog: The Wild Honey Pie
How does your favorite band make it into your favorite music blog? That’s a great question. Trust me when I say that there is a lot more that goes into securing a placement in today’s top blogs than simply writing, recording, releasing, and sending in your music. The number one reason hiring a publicist is so important is because you open doors to new relationships with journalists that you might not have on your own. I’ve done the research for you, now here are a few tips in getting into one of my favorite blogs, The Wild Honey Pie.
Step 1: Is Your Band a Fit?
I’m sorry to say this, but let’s just start from the beginning, not every band is a fit for The Wild Honey Pie. The same can be said about any music blog. Before pitching your new song or album, make sure you do some research to find out if you meet basic criteria. As with any blog, you should check to see if they cover your band’s exposure level and genre. The Wild Honey Pie tends to cover bands that have some buzz behind them - which can generally be quantified into the 2,000 - 5,000 Facebook “like” range. But the good news is that they also cover unknown and emerging artists! If you’re a fit then let’s talk genre. They trend more toward a sunshine-drenched indie or an ethereal folk sound. Heavy metal bands and rap artists should look elsewhere. There’s no shame in moving on to the next blog if you aren’t a fit! You’ll be saving a lot of time just to get a “pass.”
Step 2: Who Do I Send My Music To?
Once you’ve determined that your band is a fit it gets a little bit trickier. Out of respect for the blog and for the journalists, I’m not going to tell you who’s a great fit, but I will say that there are a few key things to look for. The Wild Honey Pie has a feature column called “Buzzing Daily” which is basically their music reviews in combination with a regularly updated Spotify playlist. Go through the last five to ten articles and see what the journalists are writing. If you see any patterns make a note of that and see how they can apply to your own music. Once you find somebody that seems like they cover your genre more than the others, put together a pitch and send them your music. There is even a general contact email listed on their website!
Step 3: What Do I Include?
Once you decide to send your music to the blog, make sure you have all of the information that they will need. This includes a preview of the song, a brief description, and social media links. Also, make sure your single is streaming on Spotify so that it can be added to their playlist as well!
Green Light Go: Know somebody getting reading to release a new single? Share some tips with what you’ve learned!
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Your social media presence can make a big impact on the decision by a music blog as to whether they want to cover your music or not. Luckily, we have a FREE Media Audit Checklist that allows you to spruce up your media apperance and make you more sell-able to the music world! Click HERE to download!