How to Pitch a Music Blog: The Wild Honey Pie
How does your favorite band make it into your favorite music blog? That’s a great question. Trust me when I say that there is a lot more that goes into securing a placement in today’s top blogs than simply writing, recording, releasing, and sending in your music. The number one reason hiring a publicist is so important is because you open doors to new relationships with journalists that you might not have on your own. I’ve done the research for you, now here are a few tips in getting into one of my favorite blogs, The Wild Honey Pie.
Step 1 : Is Your Band a Fit?
I’m sorry to say this, but let’s just start from the beginning, not every band is a fit for The Wild Honey Pie. The same can be said about any music blog. Before pitching your new song or album, make sure you do some research to find out if you meet a basic criteria. As with any blog, you should check to see if they cover your band’s exposure level and genre. The Wild Honey Pie tends to cover bands that have some buzz behind them - which can generally be quantified into the 2,000 - 5,000 Facebook “like” range. But the good news is that they also cover unknown and emerging artists! If you’re a fit then let’s talk genre. They trend more toward an ethereal and sunshine-drenched indie or folk sound. Heavy metal bands and rap artists should look elsewhere. There’s no shame in moving on to the next blog if you aren’t a fit! You’ll be saving a lot of time just to get a “pass.”
Step 2 : Who Do I Send My Music To?
Once you’ve determined that your band is a fit it gets a little bit trickier. Out of respect for the blog and for the journalists I’m not going to tell you who’s a great fit, but I will say that there are a few key things to look for. The Wild Honey Pie has a feature column called “Buzzing” which is basically their music reviews.There are a lot of single premieres, so that’s a great place to start if you’re an emerging artist. Go through the last five to ten articles and see what the journalists are writing. If you see any patterns make a note of that, and see how they can apply to your own music. Once you find somebody that seems like they cover your genre more than the others, put together a pitch and send them your music.
Step 3 : What Do I Include?
Once you decide to send your music to one of the journalists make sure you have all of the information that they will need. If you’re looking for a single or album premiere, make sure you pitch far enough in advance to give them time. Include the time frame that you are looking for your song to post, and include all relevant information. This includes social media links, an exclusive quote, a music embed code, publicity photos (with photo credit), and any other information that you want included. It also helps to show that you’re actually paying attention. Don’t be afraid to let the journalist know that you’ve read a few of his or her articles and let them know what you liked, and why you think they would like your music in return!
I’m a big fan of the Wild Honey Pie. If you do get a single premiere or album stream secured then make sure you promote it on all of your social media sites. Also, please feel free to comment or tweet at me if these tips were helpful! I’d love to hear your feedback and answer any questions you might have.
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