How to Build Your EPK to Secure More Press
The #1 thing we consider when putting together a pr campaign is how easy we can make it for the journalist or blogger to cover the band we are sending their way.
The term “lazy journalist” gets thrown around loosely, but I’m not sure that’s entirely accurate. The truth is I think more like a journalist than I do a publicist, and I would consider myself far from lazy.
We all have one thing in common: 24 hours in the day. So we need to determine where we want to focus our time and energy to serve our best purpose. A journalist or blogger is no different. They are bombarded by press releases and pitches, some completely irrelevant to what they cover and some simply missing the materials necessary to effectively do their jobs.
Today we’ll go through an overview of what are the key components of what to include and how to include it.
First off your EPK (electronic press kit) can simply be your website as long as it includes the following components:
Make sure it’s a great story that differentiates your band and also includes band member names and instruments, where you are from and they style of music you play. You can find additional components to include here and journalist, Jamie Ludwig, touches on what not to include in her recent Sonicbids article.
Hi-res publicity photos/Album Artwork
You should have readily available 300dpi images on your site. Although many outlets are now digital they still need the higher-res versions so they can feature you on their site. A good example of this is the main feature banner on our site. If we posted a lo-res image that’s only 72dpi, it would look stretched out and pixelated and not so good for the band’s image.
Music with an option to download the full album
At the very least, you should have one or two mp3s available to stream on your site via a widget like Soundcloud or Bandcamp. If you haven’t released your EP or album, then include a link to email you for private access or request a password for access. Again, both Soundcloud and Bandcamp are good options for this. Do not include a widget that automatically plays when a person goes to the site. To get an idea of how to convey your image take a look at photographer, Sarah Wilson’s article.
Your social networks should be located on every page on your website and in a place that makes them easily recognizable. Quite often I go to a band’s Facebook or Twitter profiles first because it shows me how serious they are about their music. If I can’t find those links easily on your site, I may simply move on. Keep it simple and include the ones you consistently update and receive the most engagement: Facebook, Twitter, Soundcloud, Bandcamp, Instagram etc.
This surprisingly is often overlooked by bands. Make it very clear who to contact with a contact name and email address or contact form on your site.
Include any press quotes citing the writer and outlet with a link back to the article. Quotes should be limited to 1-2 sentences in length and only include positive reviews or press coverage.
Include 300dpi cover art, music and a track listing.
If you want to make it even easier for the media outlet and thus increase your chances even more, you could include the following bonus materials:
- Full Discography and track listing
- News/Press Releases
You can also take a look at an example of a media page we create at GLG to get ideas.
I talk a lot about building strong foundations because the truth is without it, you really aren’t ever able to achieve your full potential.
Green Light GO: Take a look at your website and make a list of the areas where you are missing something on this list.
Sharing is Caring: Know someone whose website is missing relevant information to help them achieve success? Send them this article to get them on the right path.