Before I Was Famous: To Pitch or Not to Pitch
You wake up and find that your band just received a wonderful review in Music Publication Today, and think to yourself: "Wow, my band is pretty cool." Okay, well that’s fine and all, and maybe you guys wrote a great song and have been really working hard, but how does that journalist get turned on to your music? How do they decide that your band shall stand triumphantly like Leo DiCaprio as a feature in their world? You can thank a publicist, and more importantly, you can thank them for pitching.
You might not know this, but I am in a local band out of Detroit. Before I got involved in the world of publicity, I assumed that in order to get coverage in a media outlet you had to “simply” email the person in charge. As long as you said please and thank you, that sweet press would immidiately start to roll in, right? Not entirely true...at all. A publicist, as I quickly learned, spends a large amount of time researching blogs, looking at reviews, trying to find similar angles, coming up with the story, and after all that, crafting the perfect pitch for your band. Majority of the time is spent researching and learning what is going to give you the best possible tools of success.
That being said, just because you do the research and craft the perfect pitch, it does not guarantee coverage or even a response. But as with anything worth doing it takes time, energy, and a dedication that comes from passion. I love music, and I love helping the bands that I love get noticed online. That's a lot of love! Let's break it down and find out a few possible reasons why you might not be hearing back, even with all of your effort:
1. It’s Nothing Personal
Journalists probably receive exactly one million music submission a day to review. And even if they don’t, there is a lot of material to go through. Most people don’t like to just slap their name on anything as an endorsement, so you can imagine why journalists take a little extra time to make sure they’re reviewing something they love. It has nothing to do with you as a person.
2. It Is Personal
Ok listen, maybe it is personal, but not in the foreboding and terrible way you might assume. Maybe they just don’t recognize your name yet. Give it some time. Follow the writer on Twitter and really try to engage in some of the things that they care about. Don’t make the agenda about you. You have to build relationships first.
3. Give it Some Time
Regardless of how long you’ve been working in the music business or in publicity it will take some time to see results. You can’t give up when you don’t get a response. Just try again with a new angle until you find the one that works the best. Trust me, you will find that angle. Some places only cover artists in their area. Some places only cover artists that have cool haircuts. Some places only like dream-pop music. You just have to take the time to find your groove and the right fit for you artist. It will happen.
Green Light Go: Before you reach out to a blog, spend some extra time actually reading the last ten reviews that they've posted to see if your music is a fit!
Sharing is Caring: Think you know somebody that could benefit from these tips? Feel free to share or tweet it. Comments and feedback always appreciated @p_corsi
Do you want to dig a little deeper as to how to make your music more attractive to media outlets? If you want a better chance of people listening to your music, you want your image to be media friendly! How can you tell if you are media friendly? Click here or on the image below to download our FREE Media Audit Checklist which will get you media friendly in no time.