Before I Was Famous: Does Your Band Have Too Much Content?
As both a musician and (I don’t like using this word but) millennial, I understand the value of social media to promote your band. That being said, I also understand that everybody else is using Facebook and Twitter and Instagram at the same time you are. The old adage “quality over quantity” really resonates with my own musical promotion, as well as the bands that find the most success. I’m not going to lecture you on the seven deadly sins of social media, but I will give you a few tips on how to make your brand stand out.
1. Limit Your Posts Per Day
It might seem like a good idea to promote your next show every hour on the hour, but trust me, it’s just annoying. One of the main things that can turn somebody off from a social media page is when they feel like they’re getting spammed with information. We’ve all been there. I don’t need to see what you had for breakfast, lunch, dinner, second breakfast, and fourth meal. Unfollow. Think logically and be strategic with your posting. Think about when people are most likely to be online and target your audience with what would most interest them.
2. Trim Down That Post
Which would you rather read: a brief yet informative post potentially containing a fun anecdote, or an entire phone book? Don’t let you post seem like one long regurgitation of information that people need Spark Notes to get through. Keep it short and make sure all of the information is easy to find. I can’t tell you how unprofessional it seems when a band has an incredibly long post containing 50 different things to remember and track. Unfollow. There is the rare amendment to this rule, if you are an established band, or have a dedicated following, you are allowed to post a small novel when you are going through a milestone announcement for your band, or if you are signing off with a farewell post. Otherwise trim it down!
3. Treat It Like An Interview
This one delves into a bit of a grey area, but let’s navigate together. You always want to remain professional in your posts. Now, the level of professionalism obviously differs per band and per image. Where it might be acceptable to use profanity in some cases, other bands might not. A few things we can all agree on are in terms of pictures. Be conscientious of your fan base and how they will react to a certain photo or post. Obviously nobody likes to see horribly graphic things in their news feed, so maybe save that for the fan email list. Remember, what you post online is available for everybody in the world to see.
Social media can make or break your band, so don’t take it lightly. That being said, you don’t need to treat it as a rigorous set of rules and not have any fun, but while you’re being yourself, just consider how it comes across on the other end too. With that in mind, I’ll definitely click that “follow” button.
Green Light Go: Check your last 5 posts to see how yours measured up!
Sharing is Caring: Think you know somebody that could benefit from these tips? Feel free to share or tweet it. Comments and feedback always appreciated @p_corsi