Green Light Go Music PR

5 Reasons Why Your Music Blog Submission Is Going Straight to the Trash

This article appeared first in Sonicbids. 

 

Phew. You just sent out 100 emails to various blogs touting how great your band is and why they should cover you. You anxiously await their response affirming your amazing talent. And you wait. And wait. Nothing comes. Not a peep of praise. Nothing. If you've made one of the five mistakes below, there's a chance your submission went straight to the trash.

 

1. Not the right genre for the contact

If you're DIY-ing this, there's a very good chance you pulled your list from something that sounds like "100 Blogs Who Want to Hear Your Music." Here's the thing – those lists are rarely catered to a specific genre. It doesn't matter how great your band is if you're pitching the wrong outlet for your music.

If you're hip-hop and sending your music to a folk blog, there's not a chance they'll drop everything and say, "You know what? This group has such dope beats, we should change our entire format and start covering hip-hop." The same goes if you're running the straight and narrow with traditional bluegrass Americana and think Pitchfork will swoon when they hear your melodious, fiddle-driven tunes absent of lo-fi synthesized experimentation.

[How to Craft Your Band's Pitch for 5 Types of Media Outlets]

2. No links to listen to music

Okay. You sent your email but didn't want to include a link to the music because, "Y'know, it's unreleased." Seriously? Delete. You're essentially creating extra work for a key tastemaker when he or she has 100 other submissions that gave them everything they needed at a click of a mouse.Send links to either download the album or stream it (no attached MP3s). If you're sending an email to a blog you want to cover you, you have to trust them enough with your music.

3. No links to website or social media

And while we're on the subject of links, you should also include a link to your website as well as Facebook, especially if your band name is something like "Peach" that lands you no earlier than page 20 of a Google search. Bloggers receive hundreds of emails per day, and there simplyisn't enough time to track down a band that might be good.

4. Unprofessional publicity photos

Your second cousin just took this great picture of you where someone has to get out a magnifying glass to see the image because it's so pixelated. Or maybe you thought the party shot with a bong in hand was a good idea. You know the saying, "You only have one chance to make a first impression"? Well, this is it. Your publicity photo is the first impression you give to a blog. It's that picture that tells whether you are or aren't worth listening to.

[What Your Band Photo Says About You]

5. Your album or EP has already been released

As I've mentioned, bloggers receive hundreds of emails per day and have to prioritize what they'll cover. Given the choice between a band who's releasing a record a month from now and you asking them to cover a record that's six months old, well, the answer is pretty clear. News, by nature, is reliant on what's new. (News – new. Get it?) And because it takes time for bloggers to read through and listen to all the submissions they receive, they need as much lead time as possible so they can post what can still be considered new and fresh when they do get to it.

 

If you're reading all of this and thinking, "I just need to hire a publicist," remember that many of the same rules apply. A strong PR firm will also be receiving a lot of submissions from bands wanting to work with them and will need to weed out those who don't appear ready, serious, or haveunbelievably unrealistic expectations. In addition to everything above, you should be very clear on what you hope to achieve from the campaign so you and the publicist can work in tandem to see it through.

Get Your Music Heard!

Not ready for a full music pr campaign, but ready to put in the work to get your music heard? Find out more about our affordable DIY music pr campaign here.

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Janelle is the owner of Green Light Go. When she's not spreading the word on her favorite bands she can usually be found riding her road bike through Michigan, designing super hip clothes or analyzing people much to their dismay.
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