4 Ways You Are Using Twitter All Wrong
Twitter is one of the most powerful tools out there, yet many bands use it ineffectively or not at all. Are you struggling to gain fans or new followers on Twitter? We have four clues to what could be holding the fans at bay.
Setting up Auto Tweets from Facebook Posts
Your identity should be separate because the needs of the followers on the two networks are separate. While Facebook is great for fans who already support your band, Twitter’s greatest strength is attracting new fans based on similar interests. You shouldn’t create a Facebook auto post for the main reason that new fans or potential fans most likely won’t be interested in your play by play of the recording process. Instead of auto tweeting, occasionally tweet for interested fans to follow the band on Facebook to get an inside look of the band.
Making it All About You
If you are taking a “look at me” approach, you are missing the point of Twitter. It’s about giving back to your followers and those you hope will notice your band. Think of it like a conversation at a cocktail party. First, a good conversationalist knows to ask questions or compliment the other person before drawing the conversation back to him or herself. Twitter is no different. Is there a new album you love? Tweet it out using the band’s handle and be as specific as you can. This increases the chances they’ll retweet to fans and draw new followers to you. Reply and favorite posts that you like which will ultimately increase interest in you.
Incessantly Tweet Tour Dates and Upcoming Shows
You have to promote your show and get the word out, but constantly reminding people when and where you are playing often drives followers away. Get creative and ask, “What’s in it for your followers to care?” Perhaps you give away tickets to twitter followers or offer something free at the door when the person mentions a specific hashtag. Or you could create a handful of digital flyers with images that would grab your fans interest. When you do tweet about your shows make sure to tag the other bands on the bill as well as the venue, who could also retweet to their followers.
Tweeting Directly to People to Check Out Your Band
Again, Twitter is not a place solely to promote you. After you’ve built a relationship on Twitter or somebody specifically asks about music in your genre it’s absolutely acceptable to invite the person to check out your band. If you want to have someone specifically check you out, start by complimenting them or engaging with their tweets and then let the convo take its course.
Ultimately Twitter is about the other person, not you. If you remember that, you are on your way to building a strong and engaged following.
Green Light Go: Are you victim of any of the above points? Start by engaging with one follower by making it about them.
Sharing is Caring: Know someone struggling to gain followers? Send them this article to get them on track.
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