Frances Luke Accord - Album Case Study
Campaign Overview and Goals: In the spring of 2016, Green Light Go began a campaign with Chicago indie folk duo Frances Luke Accord to release their album, Fluke. The major goal for their campaign was to secure quality high profile placements, including NPR.
Strategy: The strategy for Frances Luke Accord was to focus on their rich harmonies, diverse musicianship, and their work in Uganda with the Barefoot Truth Children’s Choir.
Results: Through this approach we were able to secure coverage with key tastemakers including, AudioTree Live, The Deli Chicago, The Music Ninja, and NPR's Mountain Stage, with 30 placements in total for a 100 contact campaign.
AudioTree Live - 10/13/2016
The Deli Chicago - 5/12/2016
The Music Ninja - 5/19/2016
NPR's Mountain Stage - 10/30/2016