Corner Laughers - Album Release Case Study
Campaign Overview and Goals: In the spring of 2015, Green Light Go began a campaign with California group Corner Laughers to release their fourth album, Matilda Effect. The major goal for the group was to see coverage in higher profile outlets while reaching a greater audience all over the world.
Strategy: The strategy for Corner Laughers was to focus on dreamers, lovers, and those with an activist voice. While targeting those who are fans of California, surf, and beachy music it was possible to build their fan base. Another strategy was to use similar critic-friendly emerging artists with a beachy sound.
Results: Through this approach we were able to sercure coverage with key tastemakers including The Guardian, Fresh on the Net, Bitch Magazine, and Magnet with 37 placements in total for a 50 contact campaign. A typical campaign of that size only sees 15-20.
The Guardian - 3/30/2015
Fresh On The Net - 3/16/2015
Bitch Magazine - 8/4/2015
Magnet - 3/18/2015