About Green Light Go
After eight years of working with major label artists at BMG and Sony BMG respectively, Janelle Rogers opened the doors of Green Light Go in 2002, with the philosophy of operating a publicity company with the highest level of passion, honesty, and integrity, while simultaneously successfully launching the careers of independent musicians. Since then, Green Light Go has worked with an exclusive roster of clients to present an artist’s unique story to thousands of journalists, publications, and media outlets in a way that is as articulate and compelling as the music itself.
Green Light Go’s collective experience of over 30 years in publicity, marketing, major label distribution, concert promotion, journalism, and artist management, coupled with a genuine investment in every project we undertake, means that your band will not only get the attention it deserves from us, but from the press and public as well.
At Green Light Go, we hand pick our clients to limit our roster size and ensure that we deliver the best campaign results to the bands we genuinely believe in. We work with our artists to build a campaign within their budget that will help to attain their goals through a variety of publicity services, including national, regional, and local press campaigns. Whether a band is looking to promote a project to the entire country, or to their hometown, we work closely with all of our clients through consistent, open lines of communication to determine the best approach and ensure that all aspects of the media are accurately covered.
Although many other publicity companies keep their traditional media (print, radio) and new media (online press, blogs) separate and expect bands to choose one over the other, or pay for both, Green Light Go offers integrated publicity packages to include a combination of both traditional and new media, no matter what publicity package a band may choose. By honing in on specific tastemakers, such as Spin, Magnet, Pitchfork, or NPR, while handcrafting media lists to target the best magazines, websites, blogs, newspapers, and radio stations for a campaign, Green Light Go works to build awareness and credibility for a band in the public eye.
As the music industry changes and artists move toward personal creative control, Green Light Go will continue to provide the best professional support, guidance, and publicity for the bands we love.